In our last post we talked about the top 25 most popular online services for professionals. We discovered that the top 4 services are used to manage email, calendars, and files. That’s not surprising, but what IS interesting is that the next three popular services didn’t consist of content that you own or store. Instead, it’s content broadcasted on Twitter, Facebook, and LinkedIn. Even though it’s not “your stuff”, you want it because you know or care about what the person or company is saying. We all use social media in different ways, and that’s why there are several options for integrating them into Mashboard.
This new type of card will combine Twitter, Facebook, LinkedIn, and even RSS into one stream. You’ll see posts from everyone you follow, regardless of the source in your News Card in Mashboard. You’ll see the most up-to-date content at the top of the list and be able to scroll, infinitely, through the News Card to see older content. Account managers will track all the social media posts for their accounts. Business owners may track their competitors’ social media activity. The average user can now have a single destination for all their social activity.
Things get really interesting when you apply filters to your News Card. For example, let’s say you want to follow a specific hashtag across several of the social media platforms you use. Just add and combine the services you want (Facebook, Twitter, Google+, Pinterest, Tumblr, YouTube, Instagram, etc.) on a single card and apply a keyword filter with that hashtag. Pretty easy huh? #pieceofcake
Social platforms are not only good for news and updates, but they’re also frequently used for more direct communications. On Twitter that might consist of a Direct Message or on Facebook it’s the Messenger app. If you’re managing the social media presence for your company then you might have customers contacting you through a number of different social media channels. Rather than have each service open in a separate tab, you could have a single feed of the company’s communications. Making it easier to monitor messages across platforms could help you be more responsive.
Our friends and colleagues all have their own social media preferences so trying to remember what platforms they’re using is a losing battle. Why not integrate all of your contacts from Google, Facebook, Twitter, LinkedIn, etc into a single card and just search for their name? It will immediately show you the different networks they’re using and from there you can choose which one to communicate on. Filters can also come in handy if you’re working on a client’s project and need a list of all the stakeholders.
These three cards are just the tip of the iceberg. As social media platforms take on new and interesting features, there may be other types of cards that they could integrate with. If there’s something you’d like to see in Mashboard, tell us about it in the comments.